BPP Marketing Materials

Deliverables

• Logo
• Website
• Brochure
• Business Card
• Ad/Flyer
• Poster

Logo

Our client had just launched a new business and needed a brand design created from the ground up. Our team was here to provide everything they needed, from an original logo to an easily viewable website and everything in between. The client’s services are tailored to new business owners, so we wanted to create a logo that felt approachable, professional, and reliable with its design and color choices. The final design utilizes positive and negative space to highlight the business initials.

Look and Feel

Keeping with the clean and minimal feel of the logo, we made sure to focus on using clean lines and eye-cacthing imagery in the remaining marketing pieces. The branded materials we created for them included business cards, brochures, ads & posters, and a website. Before working on these materials, we created a color palette with the blue from the logo as our base. Adding a bold yellow gave us our main accent color, teal acts as a secondary accent, as well as black, gray, and white as our neutrals. The images we used captured the joy one feels when opening their business to the world and employees working together in different settings.

Marketing Materials

We kept the poster, ads, and business card simple with the layout and content. The brochure and the website were the most content heavy pieces that we created, but the final products were still clean and clearly presented key information. The brochure gives a brief overview of their history and information about why potential clients need a business plan.